Maximizer Software driving expansion into growing Eastern European market through business partner Stroka Produkt d.o.o.

Bracknell, UK, 7 April 2011 – Maximizer Software, a leading provider of simple, affordable and accessible customer relationship management (CRM) software, is driving expansion into the growing Eastern European market through a new agreement with Maximizer Business Partner, Stroka Produkt d.o.o.

The agreement follows Stroka’s success in Slovenia, boosted by the company’s integration of Maximizer CRM with a number of ERP systems, including Pantheon and Microsoft Navision. In addition to Slovenia, Stroka’s geographic reach now extends to Croatia, Serbia, Bosnia and Herzegovina, Albania, Macedonia and Kosovo.

Mike Richardson, Managing Director at Maximizer Software EMEA says: “Stroka has put in a very impressive performance in the Slovenian market and we are confident the company will make good inroads into their new country markets.”

Sandi Markon, Managing Director of Stroka comments: “Integration of Maximizer CRM with clients’ ERP software has been a great success in Slovenia and we see good opportunities for this approach in other countries in Eastern Europe. Our experience is that companies value access to detailed customer-specific information that combining CRM with ERP brings to their business operations. Product and order information, financial data, credit checks, trading and sales history, are all easily to hand, helping increase revenue from their customers, improving profitability and winning new-name business.”


About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please click here .


About Stroka Produkt d.o.o.
Stroka Produkt specialise in the complete care of companies’ Information Technology requirements and provide comprehensive business information solutions for smaller and medium sized companies. Stroka maintain and support more than 500 companies across Slovenia from a head office in Radlje ob Dravi, and additional offices in Ljubljana and Maribor. Stroka provide a single source for all e-consultancy, e-services and e-equipment, and their competence and experience enables them to successfully perform services for the most demanding of clients.

In order to ensure quality and complete professional IT solutions, Stroka work with globally recognised software partners to fully meet the needs of their clients. Stroka are supported by their own Customer Care Centre, which operates under the principles of the ITIL certification, and guarantees response times and the highest possible quality of service.

Offering Systems engineering, Business Information, Programming and Internet solutions, Stroka’s achievements are the result of hard work combined with long and solid partnerships.  For further information visit Stroka’s website at: www.stroka.si

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Media Contact:
Mark Carter                    
Head of Marketing EMEA            
Maximizer Software Ltd.            
Direct: +44 (0) 845 999 55 60        
mcarter@max.co.uk

Tony Martinor John Machin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
john.machin@portfoliocomms.com