BRACKNELL, UK, 15 November, 2011 – Maximizer Software – a leading provider of simple, accessible and affordable customer relationship management (CRM) systems – has appointed Dubai-headquartered Gnet Computer Systems LLC as a Lead Partner for the Middle East and India.

A long-established Maximizer business partner, Gnet Computer Systems achieved Maximizer Elite Partner status early this year and this latest appointment as a Maximizer Lead Partner will allow the company to develop a dedicated network of sub-partners throughout the Middle East and India, such as rapidly expanding customer-centric information technology company, Interlace .

“Based in the UAE and with branches in Oman and India, Gnet Computer Systems is recognised as a truly professional IT solutions provider catering for all sizes of organisations, encompassing strategic planning, development, management and consulting services. It is well-positioned to deliver Maximizer CRM systems – either stand-alone or integrated into an organisation’s corporate infrastructure – across the Middle East,” said Mike Richardson, managing director of Maximizer Software, EMEA.

Gnet has been particularly successful in tailoring and integrating Maximizer CRM with clients’ corporate systems using its development toolset, such as MAGNET which simplifies industry customisation and DATA BRIDGE used to synchronise data from disparate databases into Maximizer. Another tool, QUOTE EASY, provides complete quote management, including costing and approval workflow.

Rajiv Pandhi, Managing Director of Gnet Computer Systems commented: “Organisations in the region are looking to enhance their productivity, reduce costs, lessen risk and gain an edge over competitors. Maximizer CRM can be deployed on-premise or through a hosted or cloud-based service, according to clients’ unique business requirements – and they can move from one environment to the other with minimal technical requirements. This is particularly attractive to organisations undergoing rapid growth and corporate change. It is easy for them to migrate from one deployment option to another and eliminates the need to switch to another CRM vendor and risk data loss.”

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit: www.max.co.uk or www.maximizer.eu

About Gnet Computer Systems
Gnet Computer Systems is a professional IT solutions provider offering strategic planning, development, management and consulting services to client organisations of all sizes. The company’s approach to any technology project or service encompasses three inter-related components:
• Software solutions and application development
• Network infrastructure and internet security services
• Advanced hosting services and mailing services

Gnet is based in the United Arab Emirates and has branches in Oman and India. For more information, please visit: www.gnetsoft.com

Media Contact:

Mark Carter
Head of Marketing EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Tony Martin or Ashley Fryer
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
ashley.fryer@portfoliocomms.com