Bracknell, UK – April 14, 2010 – Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, today announces its latest version, Maximizer CRM 11, is available now to order throughout EMEA.

Maximizer CRM has been helping organisations resolve the business challenges companies have had for nearly 25 years, and continue to have in 2010. And the new Maximizer CRM Version 11 helps to meet the new challenges of today, also. Maximizer CRM 11 is designed to boost the success of sales, marketing and customer service initiatives by exploiting next-generation CRM tools. Customers will be able to utilise the new features that deliver the flexibility to work where, when and how they prefer. Maximizer CRM 11 user benefits include:

• Enhancing user engagement through a new interface reflecting Microsoft Office that is simple to deploy, learn, and use.

• Providing reliable, rapid data to avoid missing and junk information through all access licences (via desktop, web or mobile).

• Making every sales opportunity count with real time insight into performance through sales quota management and opportunities monitoring.

• Turning data into information that can be actioned with increased business intelligence.

• Delivering quick precise, precise and cost effective communications via enhanced full marketing web campaigns.

Mike Richardson, managing director EMEA at Maximizer Software comments: “At a time when SMEs are looking to rebuild their businesses, return to growth and boost their bottom line, Maximizer CRM 11 can help to balance the need for a steady flow of high-quality sales leads with delivering first class customer service, while ensuring rapid response in a 24/7 global economy. Maximizer CRM 11 also allows organisations to adapt to changing work patterns – acting as a gateway to information anytime, anywhere – so teams need never be out of touch, nor lose business opportunities because of slow response.”

Maximizer CRM 11 will be available in Group and Enterprise Editions, with the Entreprenuer Edition following later this year. Orders may be placed through Maximizer Software’s global network of business partners. New all-access licence pricing includes desktop, mobile and web access, as well as one full year of inclusive upgrade assurance and technical support. Please contact your local Maximizer Certified Business Partner for full details. Alternatively, visit www.max.co.uk

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing high value for small and medium-sized businesses, and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and business leaders access to customer information through a Web browser, a mobile device or on their desktop. Maximizer’s CRM solutions enable organisations to accelerate business growth by centralising customer information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licences to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Société Générale and TD Securities. Maximizer Software is a global business with offices and business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk or www.maximizer.eu

Media Contact:

Mark Carter Marketing Manager
EMEA Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Jonathan Bawden or Tony Martin