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Maximizer Software announces new partner Byteline to enhance delivery of simple, affordable Customer Relationship Management to businesses in South Africa.

Bracknell, UK, 4 March 2010 – Maximizer Software (TSX:MAX) a leading provider of simple, accessible and affordable customer relationship management (CRM), today announced the appointment of Johannesburg based CRM specialist Byteline as a new Certified Business Partner.

Byteline has a long established knowledge and experience of implementing successful and cost-effective Maximizer CRM solutions. These proven, award-winning and flexible CRM systems have been deployed among entrepreneurs, small and medium-sized businesses and large enterprises in a wide range of sectors including financial, retail, real estate, manufacturing and IT.

Byteline owner Bruce Howard explains: “I have been a Maximizer enthusiast both as a user and provider. This insight gives greater understanding of customer requirements and together with Byteline’s expertise means we can rapidly implement effective and affordable CRM systems that deliver a quick return on investment. Providing secure, on demand access to customer data through the desktop, web interface, or on the move via a smartphone, Maximizer empowers people to make better business decisions, faster. It also gives sales, marketing, customer service and support professionals the tools they need to help them work smarter.”

Mark Carter, marketing manager at Maximizer Software added: “Byteline’s approach is to keep it simple and cut out complicated processes – backed up by full support to meet the needs of companies in any industry. This means they deliver practical and economical solutions that help companies attract prospects, win new customers and increase repeat business, while gaining better staff productivity. Byteline is a great addition to the Maximizer world-wide network of Certified Business Partners.”

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses, and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online, or the desktop. Maximizer’s solutions enable organisations to accelerate business growth by centralising customer information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Société Générale and TD Securities. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk or www.maximizer.eu

About Byteline

Byteline provides software tools and services to create, grow and maintain good company contact or client relationships. With years of experience, Byteline has an easy to use, simple, effective and dynamic approach to supplying complete solutions for sales, marketing, key account, service, supplier relationship and stakeholder management solutions for SMEs to large corporates. Byteline has created a full information business intelligence that encompasses the measurement of actual effort and costs against sales and marketing targets. Integrated telecommunication services are also bundled into the product offering. Byteline has an office based in the Johannesburg West Rand and services customers throughout Southern Africa. For more information, please email bruce@byteline.co.za or visit www.byteline.co.za

Media Contact:

Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Jonathan Bawden or Tony Martin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
jonathan.bawden@portfoliocomms.com
tony.martin@portfoliocomms.com